OLIVE OIL LABEL
In 2021 Andrea Giorgetti asked me to design the label for an olive oil bottle. I accepted and proposed him different name for the product and different graphic style.
NABU/NAVU
comes from the typical idiom spoken in the side of Marche where "Azienda Agraria Andrea Giorgetti" is. It is the contraction of the expression 'Na buttiya d'oio or 'Na vuttiya d'oio (A bottle of oil)
Hops! An error occurred in the word "extravergine"!
No matter, this is not the chosen label :-)
L'ATTESA
Olive oil can be a poem, the one produced by Giorgetti is a poem. It takes time and "L'attesa" (waiting) is the time the plant needs to get the perfect olive. I wrote a brief poem on this topic.
...something else?
Andrea asked for something easier... He was right
I always get lost on the remote path of improbable turnpikes before arriving to understand the exact desire of my client.
...AND THE WINNER IS
this label.
